Creative Launch Campaigns for restaurant Four Degree
Paid ads and engaging visuals on social media for a new London restaurant.
From the day their doors opened, we helped London restaurant Four Degree make a name for themselves with several creative social media campaigns.
The French-Japanese fusion menu lended itself to striking photography for social media, with several dishes directly incorporating Four Degree branding.
The first Macallan Whisky Lounge in Britain
Working with design studio The Hideout, we built one of our launch campaigns around a visual of a Koi fish swimming in a glass of whiskey, promoting the restaurant as the home of the UK’s first Macallan Whisky Lounge. Years later, Google searches related to Macallan Whisky Lounges were still dominated by stories written about this space at Four Degree.
Sand mandalas by Tibetan monks
Another elaborate campaign centred on three Tibetan monks who created intricate sand mandalas in the restaurant during the first two weeks of its opening, before pouring the sands into the Thames as a symbol of impermanence and the transient nature of life.
GoPro cocktail mixing!
Once again working with The Hideout, we affixed a GoPro to a master mixologist’s head to shoot a series of first-person cocktail-making videos. These were received well by Four Degree’s followers, and made for strong pieces of content for our paid ad strategy.
Backed by paid ads, these social media campaigns strengthened Four Degree’s following, drove traffic to their website, and generated press attention.
Let’s talk.
Email: info@trapezemedia.co.uk
Call: 07989 478 792