Tracking Venue Visits and Driving Bookings for Dirty Bones
We managed paid search and tracking solutions for Dirty Bones, driving fully-attributable venue visits, online bookings, and brand engagement.
Our search ad tracking set-up constantly re-optimises for relevance and cost-per-visit. We pride ourselves on in-depth reporting and agile adjustments informed by client needs and industry trends.
Results from venue visits campaign
Our approach is scalable — as we increase spend & visibility, venue visits increase.
Average £0.27 cost per venue visit
Average £0.93 cost per online booking
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The method:
We track three main things: ad engagements, venue bookings, and venue visits
And so, we know when customers visit Dirty Bones after seeing our ads on Google
We can also serve promotions to customers who visit Dirty Bones before seeing ads
And we can use location data to show venue-specific ads, for maximum relevance
Thus, our ads are perfectly personalised, and bookings/visits are easy to attribute
The result:
More venue visits, plain and simple
Definitive data on consumer habits — vital in uncertain times for the hospitality industry
Clear-cut understanding of which venues, dishes, drinks, etc. drive most bookings
Insights on repeat visits and brand loyalty which the client can have confidence in
Takes the guesswork out of seasonal trends and unexpected dips and peaks
More paid search campaign successes
Increased conversions from ‘Call Restaurant’ clicks by 2.64%
#1 ranking on exact-match keywords like ‘burger kits’, for 90% impression share
Increased conversion rates from ‘Get Directions’ clicks on Google by 10.5%
“Trapeze Media joined us during 2020, at an incredibly turbulent time, and they put their smarts and speed to work straight away, ensuring our content was on-point, consistently creative, and fun, bringing joy and good engagement to an otherwise difficult period. They’re a great group and we feel as close to them as we do to our in-house team.”
— Lyndsay Anderson,
Marketing Director,
Dirty Bones
